Skip to main content

Cookie Policy

This notice sets out important details about the approach of BMI Healthcare Limited to cookies.

This notice sets out important details about the approach of BMI Healthcare Limited to cookies.

What are cookies?

A cookie is a small piece of data (text file) that a website - when visited by a user - asks your browser to store on your device in order to remember information about you, such as your cookie preferences or identify whether you are a new or returning user.

What does BMI Healthcare use cookies for?

Some cookies are set by us and called first party cookies. We also use third party cookies - which are cookies from a domain different than the domain of the website you are visiting. These third party cookies enable certain website functionality, such as our live chats, provide us with aggregate website usage information and help us to target our advertising and marketing efforts.

More specifically, BMI Healthcare uses cookies and other tracking technologies for the following purposes:

  • Enabling your use of integrated website functionality upon your request e.g. our live website chat tool, making a payment.
  • Analysing your use of our website services
  • Assisting with our promotional and marketing efforts (including behavioural advertising)

What types of cookies does BMI Healthcare use?

Below is a detailed list of the cookies we use on our website. Our website is scanned with our cookie scanning tool regularly to maintain a list as accurate as possible. We classify cookies in the following categories:

  • Strictly Necessary Cookies
  • Performance Cookies
  • Functional Cookies
  • Targeting Cookies

In the sections below, we set out further information on each of these types of cookie.

How can I opt out of cookies used by BMI Healthcare?

You can opt-out of each cookie category (except strictly necessary cookies) by clicking on the "cookie settings" button below. 

Please note that opting out of different types of cookie may impact the functionality of the website - we explain more on this in the next sections.

Third Party cookies

To enrich our website content, sometimes we may embed video content from other social media websites such as YouTube and interactive tools such as online poll functionality, Apester. As a result, when you visit a page with content embedded, you may be presented with cookies from these websites. BMI Healthcare has no control or liability over these cookies set, so you should check the relevant third party's cookie policy for more information.

We also offer a 'share page' widget on some of our web pages, where content can be shared easily on the following sites - Facebook, Twitter, Pinterest, Google Plus and LinkedIn. Please note these sites may set a cookie should you share them and BMI Healthcare has no control or liability over these cookies, so you should check the relevant third party's cookie policy for more information.

More detail on the different types of cookie used by BMI Healthcare

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems.  They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.  You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Categories Cookies
This cookie is used to identify the user's session on a server ASP.NET_SessionId
Records consent to using performance cookies ConsentedToPerformanceCookies
Records consent to using targeting cookies ConsentedToTargetingCookies
Records consent to using functional cookies ConsentedToFunctionalCookies
Prevents cookie banner from redisplaying automatically once a user has selected their cookie preferences CookieConsentCompleted

Performance cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors to our website move around the various pages and sections. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Categories Cookies
Google Analytics
Google Analytics gathers information allowing us to understand interactions with our websites and ultimately refine that experience to better serve you. It generates a unique ID to track use of the website, including the tracking of new and returning visitors, sessions and visits and sources of website traffic. All reporting is in aggregate form and anonymous.
Crazy Egg
Crazy Egg cookies provide us with insight as to how our pages are used, providing us with information on behaviour such as scroll tracking and clicks.
DoubleClick (Natural Search)
DoubleClick Natural Search cookies are a tracking solution that gives us visibility into traffic and conversions driven by organic (natural) searches.
Response Tap
Response Tap cookies provide us with insight as to how our pages are used before calls are made. This tells us which page on the BMI Healthcare website a user was viewing at the time that they made a call to our contact centre. The data that this provides is aggregated and anonymised, meaning that all visitors to our website are not identifiable. BMI then uses this information to better understand how to update and improve the performance of our website.


Functional cookies

These cookies allow the provision of enhanced functionality and personalisation, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Categories Cookies
Live chat functionality
Our website live chat facility utilises cookies to function and provides us with tracking information such as returning visitors.

Targeting cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Categories Cookies
Google registers a unique ID that identifies a returning user's device. The ID is used for targeting ads on Google services such as Google search. It is also used to record user preferences and other information and to facilitate the use of Google features. The ID also enables users to login and share using their Google account.
Doubleclick / Rubicon
Doubleclick is an automated advertising platform. It registers anonymised user data, such as IP address, geographical location, visited websites, and what advertisements the user has clicked, with the purpose of optimising advertisement display based on the user's movement on websites that use the same advertising network.
These cookies will also enable reporting and attribution of online adverts.
This cookie is set by Youtube to keep track of sessions and user preferences for Youtube videos embedded the site, it can also determine whether the website visitor is using the new or old version of the Youtube interface.
This cookie is used as a unique identifier to track viewing of videos
Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers.

More information on cookies

For more information on how to control your cookie settings and browser settings, or on how to delete cookies from your hard drive, please visit

Contacting BMI Healthcare and the Information Governance & Data Protection Officer

If you have further questions, please contact BMI Healthcare's Information Governance & Data Protection Officer:

Information Governance & Data Protection Officer
BMI Healthcare Limited
1st Floor
30 Cannon Street
Email: [email protected]